Google Tag Manager (GTM)

Terug naar klant: Brekz

Google Tag Manager is a tag management system that simplifies adding and managing marketing and analytics tags on websites and apps.

What it does:

• Loads tags (GA4, ads pixels, custom HTML) via a container without code deployments.
• Uses triggers and variables to control when tags fire.
• Supports environments, workspaces, and publishing workflows.

How we use it (Brekz):

• Deploy analytics and marketing tags consistently across markets.
• Configure e-commerce event dataLayer usage and consent-based firing.
• Manage tagging changes without requiring frequent code releases.

Google Account

We utilize the following Google Account:

• googleanalytics@flooris.nl

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Mutations

• 2025-09-mutation-gtm.md