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Google Analytics 4 (GA4)

Terug naar klant: Brekz

Google Analytics 4 is Google’s analytics platform for measuring user interactions across websites and apps.

What it does:

  • Tracks events, conversions, and user journeys with privacy-centric modeling.
  • Provides exploration reports, funnels, cohorts, and audiences.
  • Integrates with Google Ads and BigQuery for advanced analysis.

How we use it (Brekz):

  • Measure traffic, engagement, and conversions across our storefronts.
  • Track e-commerce events (view_item, add_to_cart, begin_checkout, purchase).
  • Share audiences with ad platforms and export data to BI as needed.

Google Account

We utilize the following Google Account:

  • googleanalytics@flooris.nl

Mutations